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Stevita Stevia Co. – A Brief Background

The Stevita stevia brand has its origins in the mid 80’s, when a group of stevia farmers and investors in southwestern Brazil formed a company, Steviafarma S/A, to farm and to produce the sweet extract of the stevia plant leaves. This area is a natural habitat of the stevia herb.
Stevita was introduced as a table top non-caloric sweetener in the Brazilian market in 1988. In 1989, Oscar Rodes, the founder of Stevita Co. filed a GRAS petition with the FDA to have Stevita stevia allowed in the USA market as a sweetener. At that time FDA required several scientific safety studies in addition to the studies available, and because of estimated costs of the studies ( over $10 million), the petition was withdrawn and the product removed from the market. With the passage of the DSHEA act of 1994, Stevita was reintroduced in the USA market as a dietary supplement in 1995.
Steviafarma , for the last 20 years has dedicated all its resources and business focus in the farming, extraction and marketing of stevia products. Over all these years it has spent millions of dollars in research to develop varieties of stevia plants that produce a more sugar-like tasting extract. It also has spent lots of resources to develop an extraction process that uses water filtration and natural resins to obtain a final extract with a very pure and clean taste,

Stevita stevia is cultivated in one of the best and richest soil in the world ( the southern Brazilian red clay soil) by Steviafarma which is a company conscientious of the preservation of the environment and continuously searching for social harmony through spiritual, ecological and sustainable industrial and farming practices. As a result of this hard work and dedication, the Stevita brand is recognized as the number one in quality among all the stevia products available in the market.
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NEWS ALERT

STEVIA EXTRACT APPROVED AS FOOD ADDITIVE BY WORLD HEALTH ORGANIZATION !!!!! Last week in Geneva, the JECFA ( Joint Expert Committee on food Additives) of the World Health Organization approved the use of steviol/glycosides ( the sweet substances of the stevia leaves) as a safe food additive and assigned a ADI ( accepted daily intake) of 4 mg/kg of body weight. This means that in the future all European Countries will be allowed to use stevia extracts not only as a sweetener but also as flavor enhancer in many food applications. This is a great victory for the consumer and brings a great deal of satisfaction and sense of accomplishment for Steviafarma/Stevita which since its inception in 1988 believed and worked hard to make stevia a safe, healthy and natural food to be enjoyed by millions of consumers around the world. During the last few years many companies, with very little or no experience in the stevia business have indicated their intention to enter in this business. We welcome this interest and the positive awarness that it brings about the benefits of stevia as a natural non-caloric sweetener. Years of experience, and as leaders in the agricultural and extraction phases of the stevia business allow the Stevita brand stevia a deserved ranking as the best in quality and the favorite brand of stevia in the US and world markets.